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To launch 1 May 2012

Want to interact? Follow the conversation around this book series on #sm4socent. For questions, comments and feedback about this specific ebook, visit our hashtag stream at #fsq4socent. Reserve your complimentary copy now see below.

Foursquare has garnered media attention and 8 million+ users and growing since it was established in 2007. There are over 250,000 businesses using their merchant platform. Facebook places launched its own rival check-in service in 2010, with Yelp also enabling check-in’s and in 2011 Google Maps to launch its own check-in service.

Though the idea of checking in to receive discounts and offers is still relatively new compared to Twitter or Facebook, we can see there’s real opportunities to raise donations and learn more about your best customers. Alongside these, businesses and individuals create another space to learn about and engage with your brand online.

This book will discuss tips, trick and numerous ideas on how to make your location-based marketing campaign a success.

Subjects covered include:

  • Ways to create spaces for your personal and business brands on three check-in services, including Foursquare, Facebook Places and Yelp (the most developed brands using location-based marketing tools)
  • Top tips for using location-based marketing for fundraising campaigns
  • Case studies of success including social enterprises like Whole Foods, not-for-profits including Earth Justice and corporate philanthropy programs like those of the Spanish bank Caja Navarra
  • How to create partnerships as a not-for-profit with companies for a win-win check-in campaign
  • How to utilize Foursquare successfully to increase attendance and participation
  • How to use Foursquare alongside other social media efforts to magnify your social media outreach efforts
  • Using Facebook places to offer deals to your highly engaged social media users, and making brand ambassadors
  • Using Foursquare and other location-based marketing tools to garner media attention

Reserve my complimentary copy today!



        

Back to Book Series Overview Page

"One of the most important lessons for social entrepreneurs is to spread information, as it is essential to keep communicating with others. With this in mind, I think the Carbon Outreach, "Facebook for Social Enterprise" book is a must-read for social enterprises involved in social media, including starters and frequent users."

Simone Veldema -- Owner, GreenJobsInitiative

“My collaboration with Erica Grigg [Founder & CMO] demonstrated her passion, commitment, knowledge and skills in social media and climate change issues. Her skills are an important asset to the climate change debate online.”

Claire Carlton, Global Campaign for Climate Action (GCCA)

Carbon Outreach helps social enterprise, corporate philanthropy and large non-profit campaigns use strategic marketing and digital advertising. We want to exceed your expectations, do contact us today.

Our services include:

MARKETING STRATEGY

DIGITAL ADVERTISING

TRAINING

INTERACTIVE APPLICATION DEVELOPMENT

 

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As Facebook reaches 600 million users in January 2011, social media continues to attract attention from not-for-profits internationally. We are glad to see NTEN’s continued focus on community management because at Carbon Outreach, we believe community management is fundamental to successful online marketing.

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Green Around the City launches in NYC & London

It's Tuesday morning. You're sitting at your desk, scratching your head and looking at your calendar. Are you considering what to do with your week? How about this: make it memorable and change the world! We can help you make it look easy and stylish.

Read full article...

Facebook for Social Enterprise launch: Get yours free!

Social media tools have captured the attention of numerous green businesses, not-for-profits and corporate philanthropy programs since acquiring over 350 million users in 2009.

Read full article...

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